Who Are Mini Vanilla?

Designed By Mums, Loved By Families

Who Are Mini Vanilla?

Established by friends Josie and Sharon back in 2006, Mini Vanilla was born out of a shared passion for high quality clothing with excellent designs. Disenchanted by the sheer volume of 'character' pyjamas, we set out to offer a stylish alternative for the modern parent & child. By combining the finest materials, traditional design, and considered details, Mini Vanilla creates products with the right personality, that your children will love to wear to bed.

As parents, we set up Mini Vanilla for the chance to be more available for our children, and to make sure that we did not miss out on their lives as they grew up. This was extremely helpful too - because it gave us the chance to meet the parents of the other children at school, and gain valuable insights into what you want. 

Each and every one of our products are designed by us in the UK. We then send our designs out to the same family run manufacturer in Hong Kong that we have been using since 2006. Our award-winning designs are then manufactured using the highest quality materials to ensure that the pyjamas are not just comfortable but that they are hard wearing and last a long time. We aim to always design traditional, tried and tested styles - this is how we were able to win the Lux Magazine Best Online Pyjama Retailer 2018, 2019 and now 2020!



"There is something immensely comforting about slipping into your favourite PJ's. We want the Mini Vanilla experience to be that extra bit special, whatever your age.."

Why Choose Mini Vanilla?

We started our brands by selling to major high street stores, but over the last 15 years & the evolution of the online market, this has changed. We are now able to reach you - our customers - directly. Why is this a good thing? Because it means that you can get your hands on our world class, high quality pyjamas at a much more affordable price. We know that saving money is extremely important for parents, where ever you are, and so dealing with us directly means that the savings are passed onto you. 

Corporate sales

If you are an online or high street retailer, and you are interested in speaking with us about placing a corporate or bulk order, then please get in touch by emailing sales@minivanilla.com

How To Contact Us?

Mini Vanilla is owned and run by two Mums, and we have your family's best interest at heart. We understand what both kids and parents want and need - that's what we have shaped our business around. If you need help, you can get in touch and speak with us directly (no call centres to worry about)

If you need to get in touch with the Mini Vanilla team, you can either head on over to our Contact Page, or you can send an email to us at sales@minivanilla.com - we always aim to provide you with an answer within 24 hours, however during busy periods this timescale could be slightly higher. 

You can also get in touch by sending us a message on Facebook, a DM on Instagram or by emailing sales@minivanilla.com